![]() But hashtags in your bio aren't clickable and won't show up in search results. ![]() Hashtags work well and are easily searched on Instagram. Keywords aren't used on Instagram in the same way that they are on other sites. This is your sales pitch so make it good. Whatever you choose to say about yourself or your brand, make it interesting. Don't make your bio too stuffy or formal. Your bio should reflect that fun side of your personality. Tell this side of your brand in your bio. ![]() You do something - and you do something that sets you apart from anyone else. So if there's a keyword or niche that you want to be able to be searched for, including this in your name will increase your chances of being found.įor example, my name is listed as Jenn Herman * Blogger *įind a unique way to stand out but that still represents your brand professionally. Your name and username are the only fields that Instagram considers in search queries. Do you have a specialty? Is there something you provide? Are you known for something in particular? Do you have a specific job title or industry niche? Include this detail in your name! Make this section representative of that.īut, you can go further than just your name. Don't use funny spellings, odd words, unnecessary abbreviations. Whether it's the name of your business or your actual name, the name people see on Instagram needs to be how they know you. Your Nameįirst and foremost, your name needs to be your name. If you want to spruce up your Instagram bio, here are some suggestions to consider. So it's important to have a great Instagram bio that draws in users and encourages them to follow you. We all know the value of a good first impression. So what impression are you making on them? But if they're going to follow you, they will see your bio. ![]() Occasionally, someone may see one of your photos before they come to your profile. Your Instagram bio is one of the first things customers and Instagram users see.
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